Who we are
PROVENUE was founded in 2020 due to the need for the optimisation of resources in the management of large capacity multi-purpose facilities in the Spanish market.
It was created by shareholders and executives of Impulsa SA, which is the management body of the WiZink Center in Madrid. Wizink Center has reached a leading position worldwide in terms of the volume of attendance and events held.
The main aim of PROVENUE management and consultancy projects stem from need to raise the level of economic and social return of multi-purpose infrastructures capable of hosting thousands of attendees. These venues, mainly public but also private, have typically high budgets and recurrent operating costs. PROVENUE aims at maximising the volume of activity, establishing efficiency in operating costs, sustaining an adequate and measured level of recurrent investment, stabilising the commercial dynamics and pricing of spaces and services and the appropriate training of employees and contractors.
PROVENUE has a management structure differentiated from Impulsa SA. It deals with the full range of consultancy, training, marketing and comprehensive management services thanks to professionals with a solid track record in management of multi-purpose venues, with the support of the entire structure of the Wizink Center.